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British Iceland Overseas supermarket opens in Lomas de Cabo Roig

THE BRITISH SUPERMARKET Iceland Overseas opened a new store in Lomas de Cabo Roig earlier today, the first of its kind on the Orihuela Costa.

Hot on the heels of last week's impressive new store opening in Moraira, Costa Blanca North, the latest store location aims to supply British expatriates with the foods and brands they're used to from home.

The supermarkets stock a comprehensive range of Iceland and Waitrose products, in addition to thousands of popular household names and British products.

Locally, the European retail chain has existing stores in La Marina and Torrevieja, and today´s opening marks the twenty-fourth store across the Iberian peninsula.

The company, Overseas Imports, was established in 1996 by British businessman Bryn Robertson in Tenerife.

British Iceland Overseas supermarket opens in Lomas de Cabo Roig

Iceland Overseas, twenty-four supermarkets across Spain

Initially, little more than a wholesaler, the first Iceland Overseas store opened in Las Chafiras in 1998. 2007 saw the company expand onto the Spanish mainland with an inaugural supermarket in Mijas.

The Torrevieja store, the company's largest supermarket, came to the city in 2008. With nearly 100 freezers and the largest range ever of UK dry and chilled goods, the store plays a major role in supplying a very happy expatriate community in the Torrevieja area.

For more than twenty years, Overseas Imports has been sourcing fresh, frozen and grocery products from some of the most popular British high-street supermarkets, allowing customers in Spain to enjoy the food they love.

The stores stock everything from Iceland's freezer essentials to Waitrose's own-label range, with new lines constantly being added to their repertoire to offer shoppers even more choice and keep their product lines up-to-date.

British Iceland Overseas supermarket opens in Lomas de Cabo Roig

Seasonal in-store special offers offer additional value, and shoppers can also take advantage of weekly “7 day deals” and regular retail promotions on all their favourite foods and drink items.

Utilising the site of an old Aldi supermarket, the new store will offer shoppers of all nationalities the opportunity to sample British fayre, in addition to supplying staple foods and ingredients to local residents.

You can find Iceland Overseas latest store at Calle Cantábrico in Lomas de Cabo Roig. Find local directions via a Google Map, or visit the official Iceland Overseas website.

Looking for holiday ideas and travel inspiration? Find out more about our favourite recommended things to do on the Orihuela Costa or join the La Zenia community Facebook group and find out what's going on in the local area.

Photo credit: LaZenia.com

Sponsored advertisement, Inmo Investments Real Estate SL, La Zenia

Alexander Pichlmayr
Alexander Pichlmayrhttp://www.lazenia.com
Originally from Germany, Alexander has lived in Spain over 28 years. Graduated as MBA, he combines his enthusiasm for marketing with a deep expertise in the Spanish Real Estate and Tourism Industry.


  1. I see on the bottom of my receipt you ask for suggestions….I would like to see DENTURE TOOTHPASTE…sold in your shop…as I can’t be the only person needing this….I have to buy it in UK when I go over….DENTU -CREME…or any other….???

  2. To whom it may concern,

    I am a volunteer for an animal charity, It is called Finca de Castellana in San Miguel,

    For the last few years at Christmastime we provide volunteers to work in the Iceland stores.

    Would it be possible to do the same in your store?

      • Just visited the Puerto Banus store to find that about 50% of our usual weekly shop had risen in price. C+B baked beans up from €2.50 to €3.25 (pack of 4) custard creams up from €1 to €1.25. Iceland’s own brand on cheese, bacon etc up in price.
        Yes, we expect an increase but not to that extent.
        Suffice to say that El Corte Inglés will benefit from our custom in future. Fantastic store with everything we ex-pats could want and at great prices.
        Goodbye Iceland, I hope customers will realise what you are and get wise.

  3. Overseas supermarkets are in my opinion by far the worst company you could ever have the misfortune to deal with. Such a truly terrible company. The fresh food is usually very close to its expiry date. I had to throw the milk out the day after I bought it.

  4. Why are the check out staff at this store wearing face masks? The check out man said “l can’t breathe with a mask on” what will he do if he gets the virus l wonder, what an idiot.
    All the spanish shops staff are wearing them.


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