SATURDAY 22 JULY 2017 sees the Costa Blanca's favourite international shopping centre celebrate its annual summer fiesta, with a day of parties, jaw-dropping displays, entertainment, and parades at Zenia Boulevard in La Zenia.
The fun kicks off at 11:00 today when the Mayor of Zenia Boulevard officially marks the opening of the fiesta with a welcome message.
Just half an hour later more than 1,000 lucky tickets will fall from the sky in the “Lluvia de Dinero” or money shower, with the shopping mall giving away gift cards worth from €20 to €50, and the chance to participate in the Grand Draw and win a gift card worth €500 that can be spent at any shop within the complex.
At midday, the Giants Parade will see (hopefully friendly) giants strolling through the streets and concourses accompanied by a Charanga, a traditional Spanish brass band.
Then at 14:00, the port of Mar Menor will serve a freshly prepared giant paella, while Armengola Port will serve a tasty giant Spanish omelette.
Zenia Boulevard, La Zenia's fiesta day
Zenia Boulevard has something special in store for children too, with organised water games taking place at 16:00 around the central plaza in the shopping centre's iconic fountains.
A spectacular dance parade will weave a path through the mall from 19:00, in an extravagant and colourful display from local dancers.
And finally, at 21:30 the shopping centre rounds off a day of dazzle and drama with live music performed by musicians of the Spanish musical Nacho Cano, playing songs in tribute to the legendary Spanish 80's pop-rock band Mecano.
The resident stores and shops are laying on some very special offers to entice the crowds to indulge in a little retail therapy during the celebrations, and the restaurants will be tempting passers-by with a varied selection of Spanish and international cuisine.
One of the most important days in the La Zenia calendar, you cannot afford to miss this magnificent local fiesta. What are you waiting for, the fun starts this morning! Find out more at the official Zenia Boulevard website.
Looking for holiday ideas and travel inspiration? Find out more about our favourite recommended things to do on the Orihuela Costa or join the La Zenia community Facebook group and find out what's going on in the local area.
Photo credits: Zenia Boulevard